tag:blogger.com,1999:blog-1437032413973004283.post8964861132058504021..comments2020-09-10T10:47:24.243-04:00Comments on Mark-to-Market Marketing: Fiat Falls FlatKatiehttp://www.blogger.com/profile/15315140620686960857noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1437032413973004283.post-31994135173974831312012-02-06T17:10:29.819-05:002012-02-06T17:10:29.819-05:00I don't know a radio station DJ was saying how...I don't know a radio station DJ was saying how good this commercial was this morning. And if you read the posts by the Adweek bloggers a couple males really liked it. Although some people apparently Facebooked "put all the hot girls in an ad you want, that won't make Fiats cool". Ironically one male blogger complained about how the David Beckham commercial for H&M made him feel bad about his body which made me angry cause I was like did you not see Adrianna Liama and others? I know I'm not in the demo for this car but I'm in the demo for other Fiat brands and as we seen with the backlash of Dove Real Beauty and Axe commercials the company as a whole needs a semi-consistent image.Katiehttps://www.blogger.com/profile/15315140620686960857noreply@blogger.comtag:blogger.com,1999:blog-1437032413973004283.post-45769160219043954792012-02-06T11:12:13.675-05:002012-02-06T11:12:13.675-05:00LOVE IT! Great blog posting! Definitely made me la...LOVE IT! Great blog posting! Definitely made me laugh and think at the same time. Loved the Barbie references! And I have to agree....although the Cleaner Commecial objectified women more it didn't really bother me as much. I think because I found it pretty creative despite the fact that the bubbles were sexually harassing her... And I really want to know what she was saying in Spanish now in the Fiat commercial. I think the commercial could redeem itself if she was saying something really funny, but I doubt that was the case.Nataliehttps://www.blogger.com/profile/01022820245021249707noreply@blogger.com