So I have a hard time eating meat when I think back to the
time when it wasn’t cubbed or sliced, you know back when it had a face. I spend
a lot of my time suppressing those thoughts because frankly I love me some
roast beef. But much to my cringe there has been a string of commercials that
continues to put a face on my food.
Exhibit 1:
Considered
one of the best commercials of 2011 by Adweek is this commercial by
Chipotle Cultivate Foundation hopes to promote their foundation which
advocates for producing meat without exploiting farmers, animals or the
environment. Underneath the gorgeous soundtrack of Willie Nelson singing
the Scientist and the animation that makes me think of FisherPrice
toys, the origins of my prepackaged, cubed, sterile looking meat is
undeniable. This commercial is very effective because it tones down the
scary and distributing elements and makes the harsh realities of the
food industry easier to face. Yet face them we must. (I swear there was
no pun intended)
