I absolutely love Banksy’s work and apparently he has nothing but distaste for my breed
(Marketers). I guess it was pretty obvious a guy like Banksy who tags
pre-existing ads to make their message subversive would feel that way.
Here is an example of his work on a billboard in Califorina.
From your living room to the grocery store Microsoft Kinect
has made your shopping experience more efficient and effective. This shopping cart
can read your shopping list off your loyalty card, indicate if you have picked
the wrong pasta, and charge your purchase to your bank account.
No more checkout lines with 15 people waiting, cranky
tellers, or the person searching for exact change.This
new shopping cart is being tested by Whole Foods grocery stores. Hopefully they
implement this program. Maybe Microsoft can gain back some lost stock price.
After Heather Dubrow, from Real Housewives of Orange County,
called herself an actress I imbd-ed her to verify the claim. Assuming you would
want to see if Mary Zilba was a good pop star I have provided a link to her ‘Seduction’
music video. The music was okay, she certainly is a better singer than Countess
LuAnn, RH of New York.
Overall, I’m rather underwhelmed by this cast. Hopefully drama
ensues quickly.
According to Slice all these women have a starting net worth
of 20 million. Considering the study published in the Globe and Mail about the
rich being more unethical, there should be some bad behavior. *Fingers crossed*
I have been involved in sponsorships and this is the most
innovative engagement idea I have ever seen. It doesn’t shock me Heineken is
always on the forefront of technological innovations. From the video it seems
like Leo Burnett (Poland), the marketing company responsible, got the response
they wanted.
Adweek has made me question the whole QR code fad for
several reasons:
-the amount of smart phone users
-the fact you sometimes have to download a special program
to get the QR code to link
Who needs anti-bullying legislation when you have Miracle
Whip on patrol?
Last night during the Oscars, Miracle Whip played the
commercial above. Meanwhile on twitter the brand looked for anyone who was tweeting mean comments
about the people attending and tweeted the haters back with the hashtag “2quick2judge”.
Here is an examples of a conversation as collected by Agency Spy:
Let’s talk about The Dictator staring Sacha Baron Cohen.
I hated Borat, I was annoyed by the stupidity. But watching 'The
Dictator' is starting to seem like a good idea. Sacha Baron Cohen who plays
Admiral General Aladeen in 'The Dictator' has done a great job exploiting world
events to promote this film.
The first of which was when the real life dictator of North
Korea, Kim Jong Il, died Sacha Baron Cohen released this press statement: