The dust has settled and Adweek has announced their
Top 5 Super Bowl commercials. Being Canadian I was forced to
watch my commercials online and totally miss the Clint Eastwood Chrysler ad.
However, I conceded to its rank as number 1. This commercial takes off where
Eminem-Chrysler ad left off last year at this time, there is that patriotic vibe
but with an additional layer of brotherhood. Americans united in a common
struggle. The football metaphor of this being Halftime resonated with football
fans and tapped into the pre-existing ideals of what it means to be American.
(So I assume as I am neither an American nor a football fan. But Madonna killed
it at Halftime!). The underlying message is clear buy American, support
Americans. I think Chrysler’s demographic will especially relate to this. Plus with a voice
like Clint Eastwood’s how do you go wrong? Answer: You don’t.
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