Because protesting with billboards is so outdated.
As seen by the image of the protesting cows which was part of Chick-fil-A's past marketing campaigns.
As a Canadian the American fast food franchise Chick-fil-A means nothing to me.I do remember hearing something about people who dress as Cows get a free meal.
When looking up Chick-fil-A restaurants amongst all the drama, I found that Chick-fil-A does have a cow appreciation day July 13, 2012 where customers who dress as cows do in fact get a free meal.
Now a NYU student has started a petition because allegedly Chick-fil-A has donated money to anti-gay groups. Many news groups are reporting this including the NY Daily News and Huffington Post. This was apparently revealed in 2009, but the petition has brought the issue new life.
The verbiage around on Chick-fil-A’s website is minimal until you click on their ‘Closed on Sunday’ policy page. Here the Christian fervor is apparent with quotes like “Cathy believes that by giving employees Sunday off as a day for family, worship, fellowship or rest, the company attracts quality people.” And “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.”.
Because of this NYU petition three drag queens Willam Belli, Detox, and Vicky Vox have decided to create this parody video to the song “Hold On” about Chick-fil-A. The song is SUPER catchy. And the branding is amazing!
I’ve seen big name companies who have failed to brand this well: BMO don’t use a couch that looks like the match to TD’s iconic green chair in your commercials, it sends confusing signals.
Even if you don't care about the issue watch this video! It is amazing!