Sunday, 5 February 2012
I recently joined a book online community for RazOrbilt (which is the teen lit part of Penguin Publishing). I have always been a big reader but I did not understand the nuisances of the literary world. One of my more shocking discoveries was something called a Book Trailer. Similar to a movie trailer but for books. Just recently I have seen two spilt second book trailer ads in Canada, but a month ago I had only seen these online. Now the book bloggers will argue for the Book Trailers but I question the use of them. For the most part, those who are already interested in the book will go looking for these trailers. As most people type the author or book's name into youtube to see the trailer. So the commercial is taking the consumer from Interest even Desire to Action in the AIDA cycle. Where most commercials start at the Attention stage. My point being these people who watch these trailers are already way more likely to buy the book as they have specifically sought out these trailers, as such I question the real merit and return on investment. Essentially Book Trailers are preaching to the choir. Plus in all the Young Adult Book Trailers is an epidemic of guy liner! The video on the side is a montage of different books, check it out!