Dear Marketing Agencies,

Please retire the overuse of iconic paintings! While I am in fact a marketing major graduate, I have a firm grounding in visual culture. And if I see one more commercial using Creation of Adam I will scream.

Creation of Adam by Creation of Adam by Michelangelo, part of the Sistine Chapel

 

Milk, you are currently guilty of this infringement. Luckily if a person is only paying attention to the first half of the commercial they will likely think it’s a Red Bull commercial because the cartooning looks so similar to Red Bull’s past ads.