Who needs anti-bullying legislation when you have Miracle Whip on patrol?
Last night during the Oscars, Miracle Whip played the commercial above. Meanwhile on twitter the brand looked for anyone who was tweeting mean comments about the people attending and tweeted the haters back with the hashtag “2quick2judge”. Here is an examples of a conversation as collected by Agency Spy:
Not sure the commercial and the twitter engagement were consistent as a Witch Hunt is 1800s and twitter is very 2000s but it is certainly an interesting way to try and highjack Oscar buzz. I think Sasha Baron Cohen did it better though. See post below.