Sunday, 19 February 2012

Tourism Ad Channels Graffti Artist Banksy

Draftco New York's newest ad campaign promoting Jamaica certainly channels Graffiti artist Banksy. The idea is very similar to Banksy’s work on the Palestine-Israeli border.

 Left: Marketing Campaign, Right: Banksy

I'm not saying it isn’t a great campaign, just saying the campaign instantly made me think of Banksy. Whether the idea was inspired by Banksy we may never know.

One thing I do know, next time Banksy tags your billboard and makes your ad campaign into some sort subversive commentary leave it up, you will get way more impressions that way. Although in fairness that incident in Hollywood was the fault of the billboard company not the person who purchased the ad. 

I think this work by Banksy could be a good campaign depending on the brand:
 The art reads: Sorry! The lifestyle you ordered is currently out of stock.

For example the billboard could read: "Sorry, we are out of the bull sh*t lifestyle associations to sell you. We aren’t saying drink our beer and you will be young happy and popular. We just have a great tasting craft beer to sell." It would have a similar attitude as the “You by Kotex” campaign.

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