This is the newest print campaign for Amnesty International “a global movement of 3 million people committed to defending those who are
denied justice or freedom”.
This cake is an image of Fidel Castro, if you didn’t
realize. To be honest I almost didn’t recognize him, it was the hat that caught
my attention. This is an interesting visual way to get the viewers attention. I
feel like the image makes the act of overthrowing a dictator seem more carefree
and effortless than the current events in Syria would suggest.
From the visual and caption “50 years together with you
cutting down the voice of oppression” it is clear Amnesty International wants
the viewer to realize they “just celebrated their birthday”. I understand the “birthday
celebration”-esque campaigns for products like Oreos but the schema is too
jovial for a charity as somber as Amnesty International.
