I have decided to highlight three extremely
innovative outdoor advertisements: 1) a billboard 2) a bus shelter 3) a store
front.
1)Coming to Times
Square February 14, will be a 300-foot empty Tic Tac container. When
people scan the QR code with their cellphones they will appear in the giant Tic Tac container
using augmented reality. To increase the stickiness of this outdoor location,
people can then share their pictures via Facebook or Twitter thus extending the
reach of this billboard.This is all part of Tic Tac’s “shake up
your life” campaign which features many billboards that all unlock something
different when you scan the QR code, including games. Looks like Heather has
created a refreshing way to captures us all.
Image above is my creation, I have no idea what the actual billboard will look like. Pipilotti Risteat your heart out!
2) Over in England McCain Foods is getting
inventive. Their bus shelter features a jutting potato and when you
press a button the shelter smells like a bake potato and chives. In
theory this sounds great, but I’m always in a terrible mood when I’m waiting at
the bus shelter so I’m not sure how good it will be to associate McCain’s Bake
Potatoes with this negative experience but kudos for creativity.
