I have decided to highlight three extremely innovative outdoor advertisements: 1) a billboard 2) a bus shelter 3) a store front.
1) Coming to
Pipilotti Rist eat your heart out!
2)Over in England McCain Foods is getting inventive. Their bus shelter features a jutting potato and when you press a button the shelter smells like a bake potato and chives. In theory this sounds great, but I’m always in a terrible mood when I’m waiting at the bus shelter so I’m not sure how good it will be to associate McCain’s Bake Potatoes with this negative experience but kudos for creativity.
All these campaigns had a limited reach because of their format. However, their creativity has allowed the campaigns to transcend their physical limitations and become viral. The last one became viral the other two are still relatively new, like in the last week, so we will see what happens.