Saturday, 25 February 2012

Beyond Excited! Sliced Bread, What?

 
It has finally happened: The Real Housewives of Vancouver! I am beyond obsessed with RH craze, because less face it Jersey Shore maybe on par in the train wreck and drama department (though not this season) but some of these ladies also know how to dress. 

I could watch the RHOBH (Real Housewives of Beverly Hills) just for the fashion alone. Than you throw in the Chip and Dale dancers, the affairs of Eddie Cibrian and Kelsey Grammer, the “million dollar” wedding and the insanity that is Kim Richards and you have me watch five hours straight.  

I mean without the Real Housewives craze I would never imagined threatening to flip a table when enraged. And now I know throwing drinks in people’s faces is socially acceptable. These series have really done a lot of good for the world.

Slice is still teasing us with who will be the RH of Vancouver as seen by the trailer below and their Facebook picture that is slowly filling in to reveal the identity of the cast.


Wednesday, 22 February 2012

Sunday, 19 February 2012

Zombies have to wash clothes too!


Now I have heard of tailoring your commercial to your demographic and to a certain extent to the interest of the channel. That is why you will see more online investing tools on the business channel than you thought humanly possible.

Certainly, Good Year and Chrysler made their commercial’s tailored to the Super Bowl. Good Year talked about using their tire technology to make a football and the amazing gripping power. I lost them on how it related back to the tire though. Chrysler had Clint Eastwood say “This is halftime.” during the first halftime commercial of the Super Bowl. But these are multi-million dollar commercials.

Yet Woolite has made an amazing commercial that I have only seen on the Space channel. The t.v. channel that plays shows like True Blood, Being Human and many horror movies. This commercial was so in line with the Space channel’s programming it caused me to pause. Check it out:

 

Tourism Ad Channels Graffti Artist Banksy

Draftco New York's newest ad campaign promoting Jamaica certainly channels Graffiti artist Banksy. The idea is very similar to Banksy’s work on the Palestine-Israeli border.


 Left: Marketing Campaign, Right: Banksy

Friday, 17 February 2012

Hot Wheels in Hungary

Check out these great print ads for Hot Wheels designed by Ogilvy and Mathers. It certainly gets my attention and interest.

Commercials My Mom Likes


It’s May 2009 so it’s really old. I haven't seen it before and my mom was forwarding it to everyone in her address book. Thought I'd share.

Here is one I like. 

Who has better taste in advertising? (I'll admit the Coke one is clever)

Thursday, 16 February 2012

Twitter Tell All


The Conservatives wanted to enact a bill that would allow law enforcement to get access to your IP address, your phone number, your physical address and your name all without a warrant. They went so far as to say “If you are not with us [in supporting this bill] you are with the child pornographers”. In protest Canadians took to twitter and tweeted Public Safety Minister Vic Toews their secrets. Including:

“Hey @ToewsVic, I lost an email from my work account yesterday. Can I get your copy? #TellVicEverything #VicsBackupService”

“@ToewsVic i bought my glasses online. #tellviceverything”


Now the Conservative government is backing off this bill and want to look at re-writing it, to include a warrant component. I’m glad the Conservatives have seen reason. The only thing that lets me sleep at night while knowing how much information Google has on me is that Google is not the government, yet.

But I’m rather sad I didn’t get to tweet Vic Toews about my licit reading of marketing websites, or about my countless hours spent on Workopolis. Or perhaps, the most scandalous yet, me searching for the themes of “One Flew Over the Cuckoo’s Nest” at 2:00 o’clock in the morning. I wanted to see if I was the only one who read misogynistic undertones in the novel: I wasn’t.    

Would you do this to your house for $2,000 a month?


Marketing company Brainiacs From Mars have been paying these homeowners $2,000.00 a month to make their home into a billboard. $2,000.00 a month goes a long way to paying down the mortgage. According to Adfreak, the company wants to do this to another 1000 homes. The marketing company Brainiacs  From Mars used this strategy for Adzookie.com back in April 2011. See below:

 According to Brainiacs From Mars’s case study the Adzookie.com house campaign had really good metrics  generated a lot of impressions. 

Wednesday, 15 February 2012

Sometimes I wish I was American...

Because they get giant Kraft Dinner Noodle Statues! Canada always gets shafted when it comes to cool marketing! But then I remember Rick Santorum could be president soon and I feel better about my lack of KD installations.

CP + B the marketing agency responsible for this statue just took over the Canadian Zig marketing agency, so hopefully we can see some noodles on Parliament Hill, At the CN Tower and whatever is iconic in Vancouver. 
 
Can we please have the point of the CN tower impaling a giant Kraft Dinner noodle?

Dear Marketing Agencies,

Please retire the overuse of iconic paintings! While I am in fact a marketing major graduate, I have a firm grounding in visual culture. And if I see one more commercial using Creation of Adam I will scream.

Creation of Adam by Creation of Adam by Michelangelo, part of the Sistine Chapel
 
Milk, you are currently guilty of this infringement. Luckily if a person is only paying attention to the first half of the commercial they will likely think it’s a Red Bull commercial because the cartooning looks so similar to Red Bull’s past ads. 
 

Gross.



The creators of this video, not affiliated with Skittles, the Cousins have brought you another masterpiece?  video. The one above got 7 million views and now their newest video may top it. This new video features the couple from the original video entering a new stage in their life: Parenthood. Check it out. (Warning it is actually more distributing than the Skittles commercial).

Monday, 13 February 2012

"Don't be that Guy"

When looking for another campaign I stumbled upon these crime prevention posters. They were launched in May 2011 and have got a lot of press coverage in Canada. While its not super current I think its a good message so here they are.